About Me

Hi, I’m Zoia Makarenko — a graphic designer and digital marketer with 8+ years of experience helping small businesses build brands that look professional, communicate clearly, and earn customer trust.
I don’t see design as decoration.

Every logo, website graphic, social media template, or marketing asset should have a purpose: making your business easier to recognise, easier to remember, and easier to choose.

My approach is simple:

every design decision should have a reason. If a colour, font, layout, or visual element doesn’t help your business communicate more clearly or build trust, it probably doesn’t belong there.

Zoia-Makarenko-Design

Design backed by business thinking

My background combines graphic design, economics, and digital marketing, which means I don’t just focus on how something looks.


I think about how customers make decisions, how a brand is perceived, and how design supports marketing, visibility, and long-term growth.

  • design that works for your business—not just your portfolio.

What I help businesses with

I work with startups, independent businesses, and growing brands that need a professional visual presence without the complexity and cost of a large agency.

My services include:

  • Brand Identity & Logo Design
  • Brand Guidelines
  • Website Graphics
  • Social Media Design
  • Marketing Materials
  • Canva Templates
  • Presentation Design
  • Pinterest Graphics
  • Digital Design Assets

Everything is created to be practical, consistent, and easy for your team to use.

Why clients choose to work with me

Clients often tell me they appreciate that I don’t simply deliver a design—I explain the thinking behind it.

  • I ask questions before opening Photoshop.
  • I look at your business before choosing colours.
  • I care about consistency as much as creativity.
  • You’ll never receive random design choices or trendy visuals that won’t make sense six months later.
  • Instead, you’ll receive a visual system that helps your business look established, trustworthy, and memorable.